Pitch Like a Pro: Your Formula for Success

Military service member speaking with employer at a hiring event
Written by
Hiring Our Heroes

Your elevator pitch is a powerful tool to make a lasting impression in a short amount of time. Elevator pitches, which are intended for making a meaningful introduction concise enough to be delivered during an elevator ride, are needed for interviews, hiring events, quick introductions, and more.

But knowing where to start in crafting your elevator pitch can be tricky. The good news? There’s an easy, three-part formula to help you craft the perfect pitch:

  1. Start with Your Destination
    Begin by clearly stating your goal or what you want to do. This sets the tone and gives your audience immediate clarity about your aspirations.
  2. Share Your Why
    Briefly explain why you are passionate about this goal. Highlight your qualifications and what motivates you to pursue this path. This personal touch adds authenticity and helps your listener connect with your story.
  3. End with an Ask
    Always conclude with a call to action that moves the conversation forward. For example, you might say, “Can I buy you a cup of coffee and learn more about your company?” or “Would you be open to scheduling a quick call to discuss this further?” This shows initiative and leaves the door open for continued dialogue.

Remember, your pitch should be concise, engaging, and tailored to your audience. Practice it often so it feels natural and confident. A well-crafted pitch can open doors to opportunities you didn’t even know were there! 

Want to learn more? Watch our Resume and Elevator Pitch Essentials webinar.

Explore the Hiring Our Heroes Digital Resources library to find free virtual training and professional development to help the military community boost their careers.

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